E-Marketing has provided SMEs with tremendous opportunities and multiple options to increase their divisions, sales growth and profits, so they can reach customers all over the world, without adhering to geographical boundaries and at the lowest cost, which enhanced their ability to compete against major brands. Hence, entrepreneurs have focused their efforts towards digital marketing strategies to get the most out of them.
What is E-Marketing ?
E-marketing is known as digital marketing, and refers to promotional activities and efforts conducted through the internet and various digital channels; to advertise brands, their products and services. It uses all electronic media to reach target audiences and attract potential customers, in addition to maintaining existing consumers, and building brand identity online.
It also aims to facilitate commercial transactions and achieve the marketing goals of companies, especially as it gives users more convenience and meets their needs at more competitive prices. Thus, e-marketing differs from traditional in the essence of the means of communication, as it relies on the web mainly to conduct all marketing practices such as: promotion and advertising, selling, analyzing advertising campaign data, etc. As for traditional marketing, it is based on offline strategies.
What is the importance of e-marketing
Companies of all sizes need e-marketing strategies to grow and prosper, as they help you communicate with a larger audience that is difficult for traditional marketing to reach, which gives you a great opportunity to expand the customer base, enhance credibility and trust in the brand.
1. Competition with large companies:
If you run a startup or a small business, it is difficult to market your brand by paying thousands of dollars to launch advertising campaigns in television or newspapers and magazines as Giants do. Fortunately, digital marketing has provided strong opportunities to compete against large companies, using effective and successful marketing strategies.
Suppose you have an online store selling smart watches, you can include a s
2. Search engine optimization (SEO)
earch engine marketing strategy within your plan. Through keyword selection tools, you can find out the most important phrases that your audience is looking for, to use them to create original content of high quality, while following the best SEO SEO practices. This ensures that your store reaches potential customers.
3. Targeting a specific audience
One of the most important advantages of e-marketing, is the superior ability to target specific and highly customized audiences. You can target a specific audience in a geographic area, based on customer preferences, interests, behaviors, or demographic characteristics, such as age, gender, place of residence, marital status, income level, or based on keywords they are looking for that are relevant to your business.
For example, you can launch a promotional ad to a dedicated audience of customers who interact with the content displayed on your company’s Facebook page, or who have previously browsed your online store, as well as exclude a certain segment of users. This is known as a dedicated or similar audience feature available on marketing channels to focus your efforts on the potential customers closest to completing purchases.
4. Engage target customers:
Involving the target audience at all stages of the sales funnel, one of the most important pros of e-marketing is E-marketing. For example, you can prompt the customer in the stages of perception and interest to communicate with your company online, and then, encouraging him to complete the purchase, get positive feedback about the product.
Digital marketing also allows tracking the customer’s journey from browsing the store to leaving it, which helps you understand the personality of the buyer, and analyze his steps in the journey path. This gives you tremendous opportunities to ensure customer contact with your brand, and improve the user experience.
5. More measurable:
The advantages of e-marketing extend to the possibility of knowing the most important KPIs KPIs and sub-metrics, such as: the number of shares, the rate of ad reach to the audience, click-through rate, the size of followers, their browsing time to the store, the number of pages they visited, the devices they use, the conversion rate, etc.
In traditional marketing, it’s impossible to know how many customers bought a product after watching a TV ad, for example, and it’s difficult to monitor the ways consumers interact with your brand before making purchases. While e-marketing gives you the most accurate results in real time, and the most prominent data about customer patterns and behaviors, so you can determine which marketing channels to focus your efforts on, or measure the success of your campaign goals, and calculate a positive ROI ROI.
6. Conversion rate optimization:
Once you measure the performance of online marketing campaigns, it’s easy to see their weaknesses and strengths, and this helps you develop strategies to maximize conversions. Not only that, digital marketing may contribute to converting potential consumers into loyal and loyal customers, thereby achieving the highest sales and revenue rates compared to traditional marketing.
7. More cost-effective:
E-marketing allows you to track promotions daily, test their quality, determine whether they will achieve a positive ROI or not, and allows marketers to reduce the budget of any advertisement in a particular channel or deactivate it, in addition to the freedom to choose the marketing channel in line with the budget you specify. Promotion via search engines and pay-per-click may not suit you, and you prefer to promote marketing via Facebook to ensure rationalization of your expenses, and get more benefit from your money.
8. Easy to change marketing strategies:
Developing and developing e-marketing strategies is a must-have measure to launch advertising campaigns successfully, but there may be some problems or challenges that prevent your plan from being implemented as it should, such as the audience not interacting with the advertisement as planned. If this happens, you can manage and modify the strategy at any time you want, and adapt to it easily compared to traditional marketing methods.
You can also run several marketing campaigns through different channels simultaneously, which promotes increasing brand awareness, making the audience more familiar with your business, in addition to dealing with hundreds of customers at the same time, and providing the best service to them.
