Definition of social media:
Social media is defined as a technology that is used via the World Wide Web and using multiple types of devices; such as computers, tablets, or even smartphones, and these means allow its users to interact with other users such as family and friends through what is shared through these means such as photos, blogs, videos, and other things provided by social media such as games, for example, and the use of these means is not limited to individual and personal use, as companies use these means to reach customers and interact with them, and place ads through these means Or even the provision of various support services, these means are based on the principle of exchanging ideas and information and building virtual communities. It is worth mentioning that there are approximately three billion users of these means around the world, and people between the ages of eighteen to twenty-nine are the most people who use these means, social media expresses websites and applications that are designed to allow individuals who use them to share their content of photos, opinions, and events efficiently and quickly, and promptly as well, this feature or the ability to share content during real-time can also be considered It’s a reason to change the way people live, the way they do their jobs.
The importance of social media:
To connect with others:
Social media is of great importance in terms of users communicating with each other through these means, through the possibility of instant and direct communication with people anywhere around the world, through many applications that allow this, such as Facebook or Twitter and other applications, in addition to the advantage of being able to reach any user around the world through these means, and the ease of communication is an added advantage of these means, the emergence of these means has led to the elimination of dependence on landline phone lines, or even the use of regular mail, all it takes to communicate through these means is the presence of a smartphone device or a computer Social networking applications on it.
Leisure and entertainment:
Social networking sites can be used as a good way to entertain and have fun, many people use these means when they want to relax and be free from work pressures, and watching comments and posts from other users is considered a good thing for the user, due to the social instinct in which man was found.
Make new friends:
The advent of social networks has radically changed the concept of friendship, previously it was a difficult thing to get a friend, but nowadays one user may have hundreds of friends through various social media such as Facebook, for example, and although a person may not know these friends only through these means, this does not diminish this relationship.
Development of the education process:
Various social media can be used to develop the teaching and learning process through several things, including the following:
- Take advantage of educational programs that are shared via social networks.
- Communicate with people specializing in certain topics and follow them through social media.
- Search for a specific topic within these sites.
- Provide learners with the ability to build social credibility.
Business development social media provides many advantages for business owners, including the following:
- Increase the percentage of sales, reduce marketing and advertising costs increase the percentage of visits to the website of the project or company.
- Develop the ability to bring the product to international markets.
- Develop communication with customers or other companies.
- The ability to collect feedback from customers.
The most important social media applications:
Facebook:
Facebook is considered the most widespread social networking network on the internet, with more than two billion monthly active users on this program, and Facebook contains many diverse features; such as the Facebook Messenger application (Facebook Messenger), which is considered the second most popular messaging application around the world, Facebook allows its users the possibility of sharing photos, events or even videos with other users and communicates with friends and other things, this social networking site was created by Mark Zuckerberg in 2004.
Instagram:
Instagram is one of the social networking sites that allows its users to share various types of multimedia, such as photos and videos, or even upload them, and this application works on mobile devices that run different operating systems; such as Android operating system, iOS operating system or even Windows Phone operating system, and to create an account on Instagram, the user must exceed a minimum age of 13 and can interact with other users on Instagram by commenting on their posts and liking them.
Snapchat:
It is an application of the famous and prevalent social networking applications, which allows its users the possibility of taking what is known as snapshots (snaps) and publishing photos and videos that disappear automatically after a short time after publication, and this application is easy to use, and snap youth contains millions of users.
Twitter:
It is a social networking site that allows its users to publish short posts through it known as tweets, and it is possible to follow other people’s tweets or even comment on one of them, tweets can also be used and placed within keywords on Twitter, in addition to the possibility of searching for any tweets on this site, it should be noted that the number of characters of this tweet is a maximum of 280 characters, and this site is also characterized by its ease of use, integration with external services, but it should be noted that it is difficult to find specific people within this application.
